Why We're Backing Bob W: Exceptional team with strong execution
We've been tracking the hospitality sector and it's clear there's a gap for innovation. Travelers are done with the unpredictability of Airbnb and the cookie-cutter approach of hotels. That’s where Bob W steps in, merging the comfort of home with the perks of hotel luxury - i.e. giving the Best of Both Worlds to next generation of travellers.
Getting to know Niko, Sebastian, and the rest of the Bob W team over the years has given us a front-row seat to their drive and leadership. When the chance to invest came up, we knew already the team would be up to the job. Their track record speaks for itself — with an impressive rollout of 20 new properties in just 2023, andexpansion into 10 countries and 17 cities. They're not just expanding; they'reredefining hospitality for today’s traveler.
Sustainability and Innovation: The Backbone of Bob W
We're not just looking to invest; we're looking to invest in companies that are paving the way for a sustainable future. That's why we see Bob W as more than just a smart choice. Sustainable operations aren't a box-ticking exercise for Bob W – it’s their modus operandi. From the ground up, the way they construct their spaces and manage their day-to-day operations reflects a deep-seated commitment to being green.
In addition, Bob W nails what travelers are searching for: stays that are personal, high-quality, and effortlessly enjoyable. Their use of technology streamlines the entire experience, ensuring that guests aren’t bogged down by the usual travel hassles, while managing to keep things feeling very human (say hello to your host, Bob!). It’s this balance of rapid growth with the right kind of growth that has us excited. We’re here to back Bob W as they scale new heights in tech-savvy, eco-conscious hospitality.
The ultimate proof comes from the guests: They are completely in love with what Bob W is doing, making it clear why they’ve become Europe's top pick in hospitality. We’re thrilled to be part of their journey as they redefine what staying away from home means, stay after stay.
We can't wait to see what's next for Bob W and are really proud to be partnering with one of the most beautiful companies in Europe as they continue expanding!
Check out the latest updates from our portfolio and selected industries.
Riku Asikainen grew up surrounded by computers, courtesy of his father’s IT business. However, instead of following his father’s tech-savvy footsteps to become an IT entrepreneur, Asikainen took the Bezos route (before Jeff himself) by becoming a book salesman.
By the early 2000s, Komartek had successfully solidified its presence in both national and international markets. However, the idea of an exit had never been strongly considered within the company. Ari Korhonen, the co-founder of Komartek, had pondered the idea of passing the company to the next generation, but it was a rather serendipitous twist of fate that eventually led him to exit.
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